Coach asked its customers to take a minute and admire the view from above – of their shoes, of course! Using the #coachfromabove hashtag, fans were asked to share photos of their Coach shoes on Instagram or Twitter for a chance to be featured in a gallery on the company’s website. I worked closely with the Creative Director and VP of Public Relations on this project, as well as the Tech team to have the launch visually appealing and easy to view and upload photos..