Resume
Download PDFJenn Wetherbee
jennwetherbee@gmail.com
917-207-4934
Overview
As a Senior Art Director, I have a proven track record of creating innovative and visually engaging digital experiences. With a strong background in digital design, I specialize in crafting compelling and user-centric designs for digital marketing, driving engagement and business growth. I excel in fostering effective collaboration with cross-functional teams, leveraging collective insights to enhance brand identities and deliver impactful digital solutions.
Capabilities
Digital Marketing
Social Media Marketing
E-Commerce Design
Email Marketing
User Interface Design
Video Animation
Photoshoot Art Direction
Knowledge of HTML/CSS
Figma
WordPress
Work
December 2019 – January 2024
New York, NY (Remote)
Senior Art Director
Club Monaco
Designed seasonal updates and new product launches on the website, including homepages, landing pages, and promotional materials, through collaborative efforts with Marketing, Merchandising, and Business teams.
Created engaging social media content, encompassing both organic posts and paid ads tailored to our target audience and adhering to platform-specific best practices.
Crafted daily email marketing campaigns under tight deadlines, aligning with our brand’s aesthetic and marketing goals, which increased audience engagement and drove conversions.
Collaborated with the photography team on photoshoots, generating targeted content for specific product promotions and marketing initiatives.
October 2013 – Present
Doylestown, PA
Founder / Creative Director
Wetherbee Design
Designed both e-commerce and marketing websites including site launches, redesigns, landing pages and monthly editorial features for a variety of clients.
Developed engaging social media content, including organic posts and advertisements, to enhance brand presence and audience engagement.
Created marketing and transactional email campaigns to increase customer engagement and conversion.
Clients Include: Esteé Lauder, David’s Bridal, Material Wrld, BeautyBooked, SkinCeuticals, Scholastic, The Melt, David’s Cookies, DirecTV, & NEJM
June 2007 – July 2013
New York, NY
Senior Art Director
Coach
Lead the creative direction and launches of international e-commerce websites in the U.S., Japan, and China.
Created seasonal website updates and new product launches, social media content, marketing emails and online advertising in collaboration with the Marketing, Merchandising, and Business teams
Art directed product photography for digital marketing, focusing on visual consistency and maintaining brand excellence.
Managed and art directed members of the creative team while offering mentorship and career guidance.
June 2001 – June 2007
New York, NY
Art Director
Ann Taylor
Designed and maintained the e-commerce website, site redesigns, editorial features, emails, and promotional microsites.
Seamlessly integrated Ann Taylor’s print campaign materials through seasonal website updates and new product launches while maintaining brand integrity.
Managed a range of projects within our creative team, providing guidance and creative direction to a team of designers, developers, and copywriters.
Directed fashion and product photography, including art direction, location scouting, model casting and collaborated with styling and photography teams.